000			01031nam a22002417a 4500
999			_c63 _d63
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005			20210518160101.0
008			120817b xxu||||| |||| 00| 0 eng d
020			_a9788187570202
040			_cYeshi
082			_a153.4 BAT
100			_aBatra, Promod.
245			_aBrain storming for creativity and innovation / _cPromod Batra, Susan Brady Maitra and Vijay Batra.
260			_aNew Delhi : _bThink Inc., _c2001.
300			_a327 p. : _bill. ; _c21.5 cm.
520			_a Organizations are becoming more interested in innovation and creativity, but how can these practices be fostered? Psychologist Peter Quarry interviews Yvonne Adele and investigates practical ways to help staff access creative thinking. Topics include: what is innovation, defining the business challenge, and creative brainstorming exercises.
650			_aBrainstorming.
650			_aCreative thinking.
650			_aSelf-actualization (Psychology).
700			_aMaitra, Susan Brady.
700			_aBatra, Susan.
942			_2ddc _cBK