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008			240311b |||||||| |||| 00| 0 eng d
020			_a9780273746133
040			_cYeshi
082			_a808.06665 FRE
100			_aFrederick, Peter.
245			_aPersuasive writing : _bhow to harness the power of words / _c Peter Frederick.
260			_aLondon : _bPearson, _c2011.
300			_axii, 194 p. : _bill. ; _c24 cm.
504			_aIncludes references and index.
520			_aDeveloped from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
650			_aPersuasive writing.
942			_2ddc _cBK
999			_c16256 _d16256