000			01780nam a22002297a 4500
003			OSt
005			20230511120310.0
008			220908b |||||||| |||| 00| 0 eng d
020			_a9781544316468
040			_cSonam
082	0	0	_a650.072 POL
100	1		_aPolonsky, Michael J.,
245	1	0	_aDesigning and managing a research project : _ba business student's guide / _cMichael Jay Polonsky, David S. Waller.
250			_a4th ed.
260			_aCalifornia : _bSage, _c2019.
300			_axiii, 345 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
520			_aDesigning and Managing a Research Project: A Business Student's Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on ‶High Performance Shoes" with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors' website at http://polonskywaller.com!
650		0	_aBusiness _xResearch _xMethodology.
700	1		_aWaller, David S.
942			_2ddc _cBK
999			_c15616 _d15616