000			01215nam a22002297a 4500
999			_c14901 _d14901
003			OSt
005			20210802130958.0
008			210802b ||||| |||| 00| 0 eng d
020			_a9781250159618
040			_ckinley
082			_a158.2 SHA
100			_aSharot, Tali.
245			_aThe influential mind : _bwhat the brain reveals about our power to change others / _cTali Sharot.
260			_aNew York : _bPicador, _c2017.
300			_axiv, 242 p. : _c20 cm.
504			_aIncludes index.
520			_a "We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"
650			_aInfluence (Psychology)
650			_aSocial influence.
650			_aAttitude change.
942			_2ddc _cBK