000			01502nam a22001817a 4500
999			_c13658 _d13658
003			OSt
005			20201105122435.0
008			201105b ||||| |||| 00| 0 eng d
020			_a9788192082325
040			_cKarma Choki
082			_aChandramouli, N.
100			_aChandramouli, N.
245			_aDecoding communication / _bN. Chandaramouli
260			_aMumbi : _bTRA Publishing, _c2003.
300			_axvi,245 p. : _bill. ; _c20 cm.
520			_aEver wondered what made a puny size Hitler rule the world? A seemingly average looking Cleopatra boast a vice like power on the invincible Roman kings? or what made the other person swindle away a deal with nothing more concrete than plain talk? The answer to all these bewildering questions is all the people above possessed amazing communication skills. They didn't just talk, they communicated, a virtue that is widely sought after, but rarely possessed. So how does one go about from talking to effectively communication specialists of our times, this book helps you understand and learn the art of manipulating words that can help you reach your eventual aim with visibly less effort just like the magician. Key Selling Points: A must for every corporate and college library. A bible on communication for every organization. Can work as reading material for management students. The author is a well known personality in the advertising world and it would be well accepted by advertising agencies and marketing organizations.
942			_2ddc _cNF