TY  - BOOK
AU  - Pelia, Harinder Singh. 
TI  - The psychology of marketing :	: how marketers trick us into buying more 
SN  - 9789348098016
U1  - 658.8 PEL 
PY  - 2025///
CY  - GAhmedabad :	
PB  - Jaico Publishing House
ER  -