The psychology of marketing : (Record no. 17169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251013093355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251013b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789348098016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Yeshi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelia, Harinder Singh. |
| 245 ## - TITLE STATEMENT | |
| Title | The psychology of marketing : |
| Statement of responsibility, etc | Harinder Singh Pelia. |
| Remainder of title | how marketers trick us into buying more / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | GAhmedabad : |
| Name of publisher, distributor, etc | Jaico Publishing House, |
| Date of publication, distribution, etc | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197 p. : |
| Dimensions | 20 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Non-Fiction |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paro College Library | Paro College Library | 13/10/2025 | Crossword BookStores Limited | 658.8 PEL | E20913 | 13/10/2025 | 13/10/2025 | Non-Fiction |